We are almost to the end of Q1 in 2017, are you seeing the results you planned for? Have you finished your marketing plan for 2017? We believe these marketing plans should be done in 6 month increments, with an accompanying roadmap that reflects the key milestones and goals to achieve in the year. Most of our work with our clients falls into three categories, planning & plan creation, campaign ideation and creation and execution. We have broken those down like this:
Planning & Marketing Plan Creation: What do you need to accomplish? What are your goals and how will you get there? Who’s already out there doing this? Who are your customer’s and what do they need from you?
Campaign Ideation: How will you go out and intersect with your target audience? What combination of marketing channels including digital marketing and traditional will accomplish this? How will you be different and memorable? How will you help your audience connect to your soul, to your businesses soul?
Creative & Execution: You get lots of advice and ideas – but not many will help you create, write and launch them. When should you go live? Where? How can you test and learn first?
Once you cover these pillars you start to see where you need to be and what you should do. Below, we have provide 3 new marketing tips to consider for 2017.
- Affiliate Programs – often client’s build this themselves, one relationship at a time. This is the hard way of doing it. You can quickly plug into the existing networks and use these platforms to get others to sell your products or services. The trick here is giving them something a customer wants to buy. There are many platforms to work with, and they operate in a pay-for-performance model. You simply set up what kind of commission you are willing to pay for a lead or a sale and essentially click “go”.
- Look-A-Like Audiences – don’t just use your email list to send emails to, download it and use it to find more people just like your best customers. Google offers ad campaign types that can target people you have email addresses for, so does Facebook. Make your database work harder for you!
- Programmatic Direct Mail – direct mail can really move people to call you and make your phones ring – assuming it is creative enough. We want to use the programmatic digital systems to trigger a direct mail piece to go out to website visitors who have engaged with a page for a certain amount of time. This is where offline and online come together and have incredible MENSA marketing babies.
Would you like a free copy of a marketing roadmap? Yes? Great, download one here.