Smty

Here’s how.

We see businesses making expensive marketing decisions over and over, from TV spots to websites, based on what they themselves like. They often create campaigns they like, leaving out entire audiences who are looking for their services or products.

After 25 years in marketing and advertising, I’m on a mid to eliminate the #1 challenge businesses struggle with and dont know it.

Join me as we teach you SMTY.

We speak to teams, audiences and conferences about SMTY. We also train you on how to create campaigns for your target audiences that they want to spend time with.

Sign Up Here to learn more about SMTY and get our segmentation checklist to get started.